✨ Revisiting Alvin Stardust’s “Pretend”: Glam Rock’s Smooth Side
Alvin Stardust might be best known for his explosive glam rock anthem “My Coo Ca Choo,” but his 1974 track “Pretend” reveals another side of this leather-jacketed icon — a smoother, more melodic approach that still carries his signature style.
Who Is Alvin Stardust?
Before diving into the song, a quick refresher: Alvin Stardust, born Bernard Jewry, was a key figure in the British glam rock scene of the early ’70s. With his brooding voice and mysterious stage presence, he carved out a niche that blended classic rock ’n’ roll with the glitzy flair of glam.
The Song: “Pretend”
Released in 1974, “Pretend” was one of Alvin’s follow-up singles after the success of “My Coo Ca Choo.” It didn’t hit quite as high on the charts, but the song stands out for its heartfelt lyrics and catchy melody.
Unlike the playful nonsense of his debut, “Pretend” dives into themes of love and longing, wrapped in a smooth rock rhythm. Alvin’s deep voice adds emotional weight to the lyrics about wanting to keep up appearances in a fragile relationship, even if things aren’t perfect.
Why “Pretend” Deserves More Love
Musically, “Pretend” is less raucous and more polished — a perfect blend of glam rock energy and pop sensibility. The arrangement features:
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Crisp guitar lines
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A steady, danceable beat
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Vocal delivery that’s both sultry and sincere
It’s a track that shows Alvin Stardust wasn’t a one-trick pony. He could do catchy party songs, but he could also bring nuance and emotion, which gave his music a broader appeal.
The Legacy of “Pretend”
While it may not be the first song that comes to mind when people think of Alvin Stardust, “Pretend” offers a glimpse into the artist’s versatility. It’s a reminder that behind the leather and glam was a singer capable of storytelling through his music.
For fans of ’70s rock with a touch of glamour and soul, “Pretend” is a gem worth rediscovering.
🎧 Give “Pretend” a listen — and enjoy Alvin Stardust’s smooth, glam-infused vibe!
Are you familiar with this track? How do you think it compares to his other hits? Drop your thoughts below!